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So far Sports Bar Marketing Staff has created 31 blog entries.

Exploring Intricacies of Opening a Sports Bar

By Hannah Butler, Contributor Most often, those people who appreciate the excellent atmosphere when watching sports strive to open a sports bar. This is a rather interesting business niche, which can become very profitable. It is worth noting in advance that sports bars have many differences from ordinary bars and gastronomic places. We will consider the features of opening this particular case and its internal subtleties. Looking ahead, let's say that marketing in this area is of increased importance. The niche is pretty competitive. Should You Franchise a Sports Bar or Go Solo? The franchise is a popular business method nowadays. In simple terms, a franchise is a transfer of rights to use branding, logos, signs, menus, drinks, and food. Under a franchise, its owner leases his brand to another businessman or entity who uses it on the basis of [...]

By |2022-06-07T12:32:57-04:00June 30th, 2021|Sports Bar Management|0 Comments
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Ideas & Benefits for Sports Bar Digital Displays

By Reina Jones, Contributor Big restaurants and clubs have already stepped into the concept of digital signage and have started displaying attractive signage content on their digital boards. Not far behind, sports bars and small cafes have increasingly started using their digital displays for capturing the attention of their visitors and providing them with a lively experience. Due to the neck-to-neck competition, the owners of the sports bar are always trying their hands on the new digital signage content ideas that can entice their visitors and entertain them for a longer time. Top Digital Signage Content Ideas for Sports Bar Here are some of the engaging digital signage content ideas for sports bar. 1. Live Sports Tournaments As the name suggests, the sports bar is the place where food and drinks are served along with the information of sporting [...]

By |2023-08-25T10:01:23-04:00February 22nd, 2021|Alternate Sports Programming, Sports Bar Marketing, Sports Bar Technology|0 Comments
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7 Sports Bars Marketing Tips to Keep in Your Lineup

By Michael Goorman, Contributor Good food, drinks, and entertainment no doubt make for a busy sports bar. These three things should be your absolute priority – quality sells itself. But if you want a fully packed bar on more days than just game day, then you’ll have to get a little creative with your sports bar’s marketing. Just like any other business, publicity is vital. Let people know how much fun they could have in your pub. A solid marketing campaign should appeal to as many audiences as possible, announce upcoming events, and create a “buzz” around your establishment. And using multiple techniques, media, and offers is a great way to cast a wide net and bring in the optimal amount of guests. Here are seven marketing tips every sports bars should consider: Sponsor a Local Sports Team Show some [...]

By |2022-06-07T12:40:41-04:00January 4th, 2021|Sports Bar Marketing|0 Comments
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8 Ideas for Interior Design of Sports Bars

By Michael Goorman, Contributor The sports bar is the ideal spot for folks to meet with friends, have a beer, and, of course, catch the game. The ability to use sports as a selling point has been a huge reason why the most popular establishments are local, family-owned sports bars. But there’s more than just showing the big games that make a sports bar a successful venue. Sure, you can’t go without good food and drinks and HD widescreen TVs. But your ambiance matters, too, and your sports bar’s interior design and overall atmosphere are equally important. Let’s run down some neat ideas that every sports bar should consider. Upgrade to Ergonomic Padded Chairs Comfort is a huge factor when talking about sports bars. And guess what? One of the first complaints owners hear about their pubs is how uncomfortable [...]

By |2022-06-07T12:43:14-04:00November 17th, 2020|Sports Bar Marketing|0 Comments
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Pros & Cons of Preventive Maintenance for Sports Bars

By Veronica Wallace, Contributor Sports bars and sports-themed restaurants have been in a tough spot since the outbreak of COVID-19. Not only did they get walloped by closures and operating restrictions, but sports shutting down for a large portion of the year mean one of their biggest selling points was gone. To stay afloat, sports bar operators need to make decisions about their budget. Does every appliance or machine really need annual maintenance? We’ve all been there: you go to start the car after a long winter, and your engine greets you with silence. At this point, you realize that you forgot about last year’s tune-up, which, at the time, you thought would be fine. Now, it’s going to cost you a couple of thousand in repairs instead of $50-$100 for the tune-up. This case illustrates the benefits of preventive [...]

By |2022-06-07T13:15:42-04:00November 5th, 2020|Sports Bar Management|0 Comments
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6 Sports Bar Text Messaging Strategies that Boost Sales

By Alexa Lemzy, Contributor When it comes to marketing your sports bar, creating engaging and personal marketing campaigns that reach your guests can be a challenge. Text messaging, however, can make it easy to contact your guests directly with personalized messages and offers to maximize their impact. SMS marketing offers many ways to engage customers and keep them coming back to your sports bar. Texting lets you inform customers about upcoming events, offer loyalty rewards, and provide fun activities they can take part in at home. Here are six sports bar text messaging strategies that will boost your sales: Promote Upcoming Games, Matches & Competitions Texting is an ideal way to let customers know about the upcoming games and sporting events being screened at your bar. It is especially important to do this if you are showing a non-traditional sports [...]

By |2022-06-07T12:44:48-04:00October 20th, 2020|Sports Bar Marketing, Sports Bar Technology|0 Comments
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Turn Your Sports Bar Into a Guest Magnet

By Jennifer Hahn Masterson, Contributor As much as sports fans wind up and down their excitement and energy for their team, there’s never an offseason for sports bar managers and employees. The sports bar business planning and marketing is a year-round event, and its financial success can depend on how creative the leadership gets once in a while. After all, the game is always more exciting when there are a few curve balls thrown in. Here are several ideas for your sports bar marketing strategy that can help you turn it into a guest magnet. Dip Into the Heart of Fandom The primary rule of sports bar marketing is to get the neighborhood sports aficionados as excited for the games and season as possible, so they associate their favorite team with your location and services. You want to turn fans [...]

By |2022-06-07T13:17:07-04:00September 2nd, 2020|Sports Bar Marketing|0 Comments
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7 Sports Bar Interior Design Tips

By Sina Sadeghpour, Contributor Sports bars are supposed to offer their guests and fans an experience and atmosphere that is as close and exciting the live event itself. They should enjoy everything from cheering their favorite teams and meeting and socializing with other fans to the drinks and food on your menu. In that light, an exceptional interior design and fitout should go a long way in enhancing the popularity of a sports bar. Before getting down to the basics of sports bar design and decor, the first thing that should always be top of mind when making decisions is the guest experience. A sports bar operator’s main goal should always be customer’s enjoyment of everything offered. And that includes the design of the sports bar. Getting Started with Your Sports Bar’s Design When designing the interior of your sports [...]

By |2022-06-07T12:52:06-04:00March 16th, 2020|Sports Bar Management|0 Comments
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Preparing for Your Fan Club’s Offseason

By Nathan Hirsch & Symon Perriman We hope you have already learned a lot from FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar. You should now have all the best practices you need to pick your teams, promote your events, host amazing game watch parties throughout the season. Next, we’ll give you some post-event guidance to engage your guests once the season ends. Keep in Touch with Fan Club Leaders Throughout the season you should have already been asking for regular feedback from attendees about how to make their events better. Make sure you ask again once the season is over so you can address any issues which could prevent the group from returning next year. Agree to stay in touch with the organizers and club leaders, and send them a message every few months [...]

By |2022-06-07T13:07:33-04:00July 25th, 2019|Sports Bar Management|0 Comments
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Host the Ultimate Game Watch Party for Your Fan Club

By Nathan Hirsch & Symon Perriman It’s the big day --  GAMEDAY!!! You’ve done all of this hard work to find an ideal team and grow their local fan club chapter. Now you need to host those fans coming to cheer on their team and give them a stadium-like experience that will keep them coming back for more. Here’s how to do that from FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar. Do a Systems Check The most important thing is making sure that everyone can enjoy the game, so feature it on the best TVs and you must include audible sound. Test the channel in advance, especially if you are streaming the game over the Internet. If the Internet quality is questionable, switch off any non-essential Wi-Fi so that the public is not consuming [...]

By |2022-06-07T13:24:15-04:00July 22nd, 2019|Guest Management, Sports Bar Management|0 Comments
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Sports Bar Marketing Tips to Grow Your Fan Club Chapter

By Nathan Hirsch & Symon Perriman Welcome back to FanWide’s Guide to Starting and Growing a Fan Club in your Sports Bar. In our previous posts, we have reviewed the value of understanding the upcoming sports seasons and how that can impact which fan clubs to engage throughout the year. We have also discussed how to pick the right team for your location and how to connect with the local alumni association or start your own fan club chapter. Now that you’ve found your team, you can begin your marketing strategy. Sports Bars Should Start by Looking Inward Even if you were lucky enough to partner with an existing fan club chapter, you must still actively promote its events to keep the group growing. You should be constantly trying to attract new supporters who have recently moved to the area [...]

By |2022-06-07T13:26:44-04:00July 18th, 2019|Sports Bar Marketing, Sports Bar Social Media|0 Comments
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