Running a sports bar requires balancing many priorities, and creating the perfect guest experience is often one of the most challenging aspects. Pubtelly is dedicated to understanding how sports content delivery impacts guest interaction and satisfaction.
Sports fans visit your sports bar to watch sports, so make sure you're giving them the best viewing experience you can. Here are three design ideas to win over fans and turn them into loyal patrons.
If you want to boost your restaurant's social media marketing, turn to user-generated content (UGC). This is content your guests create about your sports bar that you can share with other guests.
While sports bars tend to be seen as a male dominion, it doesn't have to be. Women sports bars are growing in numbers & popularity. Here are some thing to consider when opening a women's sports bar.
Exclusive data shows what alcoholic beverages diners prefer nationwide, giving bistro and bar operators intel that’s good for this football season and beyond.
By Nick DiMatteo, Fortyfivegames Just about everyone has a favorite drink of choice, be it a coffee beverage, a soda, or a mixed drink. Sometimes the drink misses the mark when there is a human element involved in its making, but sometimes it hits the spot perfectly. For me, it was an Arnold Palmer I ordered at a beach side restaurant in Key West. It’s a simple drink (half iced tea, half lemonade), but that first sip was amazing. The tea was perfectly brewed with a just right amount of sweetness balanced by the tangy sour of the lemonade and with the perfect amount of ice that hit the right temperature. I was blown away and wanted to keep drinking it, but I was a little hesitant. Sometimes, that first taste doesn’t follow through the whole drink, but that is [...]
By Julia Nikolaus, Contributor As our culture becomes ever more remote -- remote work, remote family gatherings, remote friendships -- sports have become a point of invaluable connection. Whether it’s rooting for the same team or playing in a community league together, watching and participating in sports fosters friendships, connection, and camaraderie. And it’s important for sports-themed restaurants and bars to tap into that valuable connection sports offers and establish your business as a point of connection, community, and cultural bonding. Diversify Your Offerings If you’ve only ever had your local football team’s games playing on TV in your bar, it’s time to click out of the local listings and find the bigger picture. Many sports bars make their name specifically on “niche” viewings, like The Sports Bra in Portland, OR, which only shows women’s competitive televised sports. While you [...]
You want “sticky” customers. No, not customers who have doused themselves in honey or glue, but those who continue to return, whether that’s for wing night, game night or just to enjoy a meal with friends or family. Retaining your bar’s guests is generally cheaper than acquiring new ones, so it’s important to have a robust retention strategy. If you’re thinking about creating a new strategy or modifying your sports bar’s current retention strategy, look no further than this blog post. We’ll walk you through four steps to get you closer to the perfect plan of action. Enroll Patrons in Loyalty Programs Loyalty programs are a great way to keep people coming to your sports bar. What’s great about loyalty programs is that you don’t need to have a complicated, digital solution! If you want to get started right away, [...]
Table turnover is a tricky business. You don’t want to rush anyone out the door before they’ve made their last purchase, but you shouldn’t let them stay so long that you lose waiting parties to another venue. However, there are times you want to keep diners around just a little bit longer. With the right combination of entertainment and on-screen messaging, you can do just that — without sacrificing revenue. Let’s take a look at four ways your sports bar can keep guests and fans in their seats longer. Offer Compelling Entertainment We’re probably preaching to the choir here (after all, you’re reading this on the SportsTV Guide’s blog), but good entertainment is a great way to get diners to stick around longer — especially if you’re broadcasting a big game. Even if diners don’t stay the full length of [...]
When it comes to marketing, complacency means stagnation, and stagnation means no new customers. No sports bar wants to see their customer base dry up. That means that even after you have a core group of regulars, you have to continue marketing to bring in new customers. So, how do you do that? For starters, keep doing what you did to get those regulars. What worked once will work again. But if you want some fresh ideas, keep reading. Generate More Reviews For many sports bars, reviews function as critical drivers of customer acquisition. A high percentage of positive reviews attracts more business for you — but getting those reviews can be incredibly difficult. The best moment to ask for a review is when the experience is still fresh — and you can use your TVs to make your request. [...]
Everyone knows that profit margins are slim in the restaurant industry. As a result, owners are constantly looking for ways to reduce overhead and drive more revenue. At first, this can seem tricky. Sure, you could raise prices, but you risk outpricing your customers. Maybe you want to cut back on employee hours, but with today’s labor market that’s just asking for trouble — you don’t want to be short-staffed on a busy night. So how do you strike a balance between revenue and cost? By leveraging what you already have: your in-venue television screens. If you’re only using your in-venue TVs to run cable news and sports events, you’re missing out on a lot of revenue. In this blog, we’ll take you through four messages any sports bar or restaurant can put on their screens that increase customer engagement [...]
Andre Oentoro, Contributor If you're running a sports bar, having loyal customers from local fandom can be challenging. With so many bars and restaurants offering a similar menu with great ambience, it's indeed tough work to invite more customers to visit yours. However, as a sports bar manager, getting members of fandom to experience your place is nothing but an exciting job. Since sports events are held almost every season, the sports bar business is undoubtedly profitable. You just need to be a little bit more creative in designing your sports bar marketing to attract sports fandom. After all, the one that offers interesting experiences (and menus) will hook more people into visiting your bar. Use popular social media platforms like Instagram to promote your sports bar. With billions of users on Instagram, you can reach out to a broader [...]
