Super Bowl 50 is this week and that means the weekend sports schedule is fairly horrible. Nobody wants to compete with a game that draws 100 million sets of eyes. That being said, there are some quality items that you can use to build other parts of your guest following. UFC Fight Night Let’s start with the free UFC event on Saturday at 8pm ET on FS1(219). The main event features Johny Hendricks vs Stephen Thompson. Both are contenders fighting for a shot at the 170lbs Title. Free events like these are the foundation you need to build upon to justify your investment in the UFC PPV schedule. Add to these programming like The Ultimate Fighter and you can prove to your guests that you get MMA and UFC right. NCAA Basketball Heats Up The NCAA Basketball schedule is fairly light this weekend [...]

With a terrific schedule of action this weekend, you’ll have plenty of choices to entertain your guests. As we always encourage, use the programming you purchase to both entertain your guests and gain their trust. Even one TV showing something obscure can create a loyal guest. And remember, you can find the listings for every sporting event airing on TV in our SportsTV Guide. AHHH, NASCAR, FINALLY This weekend kicks off with the beginning of the NASCAR season and it’s all about the newly renovated facilities at the Daytona International Speedway. With the live practice runs on Friday night, your guests will get their first view of the incredible $400 million worth of upgrades. And that’s not the only thing in NASCAR that got upgrades this year. Check out this year’s preview of the new team paint schemes. Practice continues during Saturday afternoon, however, the [...]