Get in Front of the Decision Makers

Sports bar and restaurant operators are some of the busiest professionals you’ll meet. They’re often easily distracted by the tsunami of work and stress from their job. This means they’re not going to come to you for solutions. They just don’t have the time. Instead, you need to come to them.

Businesses looking to hook up with restaurants and sports bars need to actively court these professionals with a comprehensive marketing campaign tailored to the needs and pain points of operators.

The Rail Media and SportsTV Guide is your best avenue to reaching and selling to these decision makers. We speak to 18,000+ sports bar and restaurant owners, operators, and managers every day through our daily emails and content.

To help you connect, we’re running a Summer Special on advertising on The Rail Media Network, including TheRail.Media, SportsBarMarketing.com, the SportsTV Guide, and NextRestaurants.com.

Choose from a variety of marketing tiers at a friendly discount or let us build a custom campaign for you.

This special offer is available until September 1, 2025; however, the actual campaigns can run anytime over the next year. If you have any questions or would like something more tailored to your business needs, get in touch!

Two sports bar & restaurant owners and managers talk while planning.

The Rail Media and SportsTV Guide delivers daily emails to more than 18,000 sports bar and restaurant operators, owners, and managers.

We have two tiers of subscribers — Premium and Freemium. Campaigns through The Rail Media gives you access to both highly engaged readers.

Premium Subscribers

Locked In & Highly Engaged

Premium Subscribers

Our Premium subscribers have access to our full SportsTV Guide service and their engagement is extremely high. Not only do they get The Daily Rail newsletter every day, but they’re visiting STVG every day as well, providing several additional instances for brand exposure and marketing conversions for your business.

Freemium Subscribers

The Decision Makers

Freemium Subscribers

Our Freemium audience are restaurant professionals (owners, c-level, district managers and line managers), but they don’t pay for service and have no access to the complete SportsTV Guide functionalities. They do receive The Daily Rail newsletter every day and interact regularly with our newsletter and website content.

Our Performance Stats

SportsTV Guide and The Rail Media boast impressive industry numbers across the board.

The Rail Media & SportsTV Guide at a Glance

18,000 Subs

We have 18,000 total email subscribers — 8,000 Premium and 10,000 Freemium.

62% Open

Our emails boast a 100% Open Rate among Premium Subscribers and 25% Freemium (66% average).

77% CTR

Our emails also clock a 93.1% Click-through Rate (CTR) among Premium subscribers and 8.5% among Freemium subscribers (77.5% total avg).

125K Visits

Despite curating such a niche audience, our websites garner more than 125,000 visits per month.

Lightyears Beyond Average Industry Numbers

The Rail Media and STVG boast performance statistics well above industry averages. This is due to our finely tailored subscriber list + providing high-quality news and best practices content regularly to our readers.

Email Open Rates (%)

Email Click Through Rates (%)

Pop-Up Ad Click Through Rates (%)

Industry average is 21% Open Rate and 1-5% for CTR for email. STVG and The Rail Media bring advertisers astronomically better results to a much more tailored audience.

Pop-up ads through The Rail Media and STVG garner, on average, more than 25,000 views per week.

The Rail Media and SportsTV Guide offer a wide variety of marketing opportunities and avenues, each with strategic strengths. Everything from banner ads and custom blog posts, to pop-up ads, website takeovers, email blasts, downloadable ebooks/lead magnets, and beyond.

With The Rail Media, you don’t just get ad placements. You get a full-on campaign built to drive traffic back to your business from start to finish.

Email Banner Ads

Always Above the Fold

Email Banner Ads

These ads are right at the top of of The Daily Rail and SportsTV Guide newsletters, so our readers will see your message straight away! Includes a link back to your website or landing page.

Pop-Up Ad

Front & Center

Pop-Up Ad

Pop-ups run for a week across all of our websites and are linked to a registration landing page of your choice. These can be images or video. Your choice!

Email Marketing Blast

Take Your Shot

Email Marketing Blast

Take your sales pitch directly to our readers with a direct email. These can be targeted to a specific demographic, to anyone who’s previously interacted with your ads or content on our sites, or to our entire list.

Custom Blog Posts

Flex Your Industry IQ

Custom Blog Posts

These are blog posts written specifically for your campaign either by us or someone on your team. Connect your brand to solutions our readers need. Each blog post is promoted in our newsletters delivered to subscribers daily and on the STVG RSS feed.

STVG Takeover

Complete Brand Takeover

STVG Takeover

This places a banner and box ad, above the fold, on the SportsTV Guide page that 100% of all Premium subscribers visit daily. Includes a link back to a website or landing page of your choice.

Downloadable eBooks

Elevating Content to Lead Magnets

Downloadable eBooks

We take your sponsored content and create a downloadable ebook that doubles as a warm lead magnet. Fully branded to your business with links back to your site. It’s a great way to continue marketing to readers even after the campaign is over.
We also have an in-house art department that can help with design and deliverables if you need, including written content.

Sports Bar Summer Special Pricing!

Below are four tiers of special advertising pricing, valid now through 9/1/25.

If you would like a custom campaign built for your business, please get in touch and we’ll work up and RFP!

Bronze Tier

$950Originally: $1,500
  • 4 Email Banner Ads
  • 1 Week Pop-Up Ad

Silver Tier

$3000Originally: $5,000
  • 8 Email Banner Ads
  • 1 Week Pop-Up Ad
  • 1 Email Marketing Blast

Gold Tier

$3750Originally: $6,750
  • 10 Email Banner Ads
  • 1 Week Pop-Up Ad
  • 1 Email Marketing Blast
  • 1 Custom Blog Post
  • 1 Week STVG Takeover

Pro Tier

$5000Originally: $9,000
  • 12 Email Banner Ads
  • 2 Weeks Pop-Up Ad
  • 1 Email Marketing Blast
  • 2 Custom Blog Posts
  • 2 Weeks STVG Takeover

Don’t see a tier that quite works for you? Get in touch at advertise@therail.media or call 877.291.7838 and we can build you a custom campaign RFP.