It’s autumn, which means one thing: football. Right? Wrong. If your marketing program is putting all of its eggs in the Saturday/Sunday basket then you’re likely missing out on a few market segments, including hockey fans. Having spent a number of years running some of Boston’s busiest sports bars, I can tell you that hockey fans are extremely loyal -- not only to their favorite teams but also to an establishment that goes out of their way to make them feel special. Sure, you can do big numbers with the football crowd, but that’s once or twice a week for four months. Hockey is every night of the year from October to June. One method that always ingratiated our restaurants to hockey fan clubs was to give them a little something specific to their team of choice. An easy way [...]