If you want your sports bar to remain relevant then you need to take eSports seriously.

Data shows that nontraditional sports, like eSports, are far more interesting to Millennials and Gen Z than traditional sports. Only 38% of Millennials are committed sports fans compared to 45% of Gen X. Meanwhile, Millennials and Gen Z favor non-traditional sports north of 50%. And both groups are also more likely to play video games than watch traditional, linear TV by an almost 2:1 margin.

Unfortunately, the eSports gaming community remains an untapped market in traditional sports bars and restaurants. And it’s costing them some serious business.

If you want your sports bar & restaurant to remain relevant, you need to start marketing to eSports fans and gamers. eSports has all the trappings and culture of professional sports — from big name personalities, fan clubs, teams, social following, and more — making it a perfect fit for any sports-themed restaurant and bar looking to expand it’s guest list.

Level Up Marketing: A Sports Bar’s Primer on Winning with eSports is designed to help sports bar operators market to eSports fans and gamers with a mix of strategic marketing, tournament event live streams, and hosting your own eSports events.

Here’s what you’ll find in this free, premium download:

• What sports bars need to know about eSports fans and gamers
• The vast marketing potential of eSports events in the restaurant industry
• How sports bars can build an eSports following by streaming live tournaments and events
• How to strategically market to eSports fans and competitive gamers
• Tips for hosting your own eSports tournament
• How sports bars can generate a ROI on their eSports events

Ready to start becoming the eSports sports bar hub in your neighborhood? Fill out the form and we’ll help you get started!