Are you getting enough out of your sports bars’ TV screens?

A well-worn axiom of marketing asserts: The best marketing target is the person sitting in your restaurant. If we accept that premise then the longer you wait to adjust your marketing efforts, the further you are from an effective strategy.

Which begs the question, what is the best method to market to your guests during their visit? You may have already gleaned from the title of this publication; we believe the answer is digital signage.

If you are a subscriber to our service then you are already focused on the value of televised content to your guests. Sure, sports dominate that content, but realistically, there are a many more hours that you are open than the amount of straight sports content that is available.

This is why digital signage is an incredible opportunity to direct market to guests who are engaging with the content on your televisions.

There’s a reason advertisers write enormous checks to get onto televisions in front of potential consumers. Simply stated, it’s incredibly effective. In the case of digital signage, there are some unique ways to measure the return investment.

For example, adding a single on-premise digital signage screen adds an average of 4.75% in annual sales to revenue. If your operations does $30,000 in weekly sales that translates into an increase of $1,475 or $74,100 annually. Digital signage garners also 400% more views than paper signage. This all boils down to one thing — most of you aren’t getting as much as you could out of your screens.

Here’s what you’ll find in this free, premium download:

• How to use your TVs and digital signage to drive more revenue at your sports bar
• Tips for using your digital screens to engage guests longer
• How to create “stickier” guests with your TVs
• Best practices for growing your restaurant’s customer base
• And more!

Ready to start getting more out of your TV screens? Fill out the form and we’ll help you get started!

You’ll be redirected to the download page, plus an email link will be sent for your future reference.